
Hello, I’m DIl LEONARES
Creative Director | TECHNOLOGIST | Brand Strategist - Crafting Consumer-Driven Brand Worlds with Cultural Anthropology
Created using Runway AI video, stock footage, Sketch graphics, Eleven Labs AI voice-over, ChatGPT script, and Adobe Premiere Pro editing.
MADE by DIL
MADE by DIL
I'm Dil Leonares, a Creative Director, Technologist, and Brand Strategist with over 15 years of experience shaping innovative consumer products, immersive themed entertainment, and cutting-edge brand strategies. From pioneering luxury sportswear with Maison Krew to driving $45M+ in digital collectibles at NVTIVE, I blend cultural insights with forward-thinking design. At the forefront of emerging technologies, I leverage AI, LLMs, AR/XR, and experiential tools to empower creatives and expand their toolsets. Let’s redefine the future—connect with me today.
Manifesto: Ignite the Culture, Build the Movement
We stand at the edge of a new era, where consumer products, themed entertainment, and brand strategy aren’t just industries—they’re the heartbeat of culture. I believe in tearing down the old playbook and building from the streets up. Trending consumer products—sustainable streetwear, tech-fueled lifestyle gear—must pulse with the raw energy of the people, turning products into symbols of identity. Themed entertainment becomes our playground: gritty, immersive hubs where stories collide with real-time vibes, turning passive spaces into living narratives. Brand strategy? It’s no longer top-down—it’s a co-created revolution, born from grassroots insights and fearless innovation, shaping trends before they even take hold.
I’ve lived this vision. From crafting luxury sportswear that fuses fashion with function to curating $45M+ in digital collectibles that unite artists and communities, I’ve seen how authenticity moves the needle. My roots in Disney’s magic and IMAX’s grandeur taught me the power of immersive worlds; my ventures in Web3 and AI show the future of trust and connection. This isn’t about corporations—it’s about people, their stories, their hustle.
The future demands courage. It calls for brands that don’t just sell but inspire, for experiences that don’t just entertain but transform. I’m here to lead that charge—igniting cultures, building movements, and inviting you to join.
Let’s break the mold, together.
My Projects
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Maison Krew
At Maison Krew, our mission is to redefine luxury streetwear by seamlessly blending innovation, craftsmanship, and culture. We strive to create a sanctuary for individuals who seek the finest in quality, style, and community, where each piece tells a story of creativity, authenticity, and self-expression.
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NXOS AI
At NXOS, our mission has evolved beyond e-commerce to focus on bringing trust back into the Artificial Intelligence (AI) landscape. By leveraging my patent-pending Quantum Fingerprint TAG (QFT) as a pioneering IP protection technology, we are addressing the growing challenges of AI-generated content authenticity, data security, and intellectual property verification.
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NVTIVE
NVTIVE (native innovation) stands as a venture studio with a sharp focus on shaping consumer experiences across various domains, including themed entertainment, ad technology, spatial computing, augmented reality, virtual reality, mixed reality, AI/LLM, web3, and blockchain.
NOLAN BUSHNELL - Founder, Atari & Chuck E. Cheese
“The future of technology is going to be equally driven by seamlessness and security. Both are problems right now and both can be addressed by blockchain technology. I believe Dil is at the center of attacking both of those issues.”
M.K. Haley - 25+ years at Imagineering | Blooloop Top 50 Theme Park Influencer
“Dil has a wealth of diverse creative experiences across media, fashion, design, and more. This bottomless pot of experiences really enhances his contributions to any creative endeavor.”
FWSIM Pyromusical: WDW - You Are The Magic
I crafted a pyromusical using FW Sim, a firework simulation software, integrating Google Maps for a detailed 3D layout. I imported the “You Are The Magic” soundtrack and strategically placed launch sites, synchronizing the fireworks' timing with key musical cues in the track.
LEGO® Brickhead AR GLyPH
We aimed to enable LEGO® consumers to bring their toys into the real world by creating digital twins of their favorite sets, projected via augmented reality. Using the same 3D models as the physical products, we integrated them into our Glyph environment with ARKit for seamless AR experiences.
EA SPORTS - RYVL CONCEPT
Legendary video game developer Vince Zampella and EA Sports enlisted me to devise a creative strategy for introducing digital collectibles, guiding fans into an engaging secondary screen experience beyond their games while seamlessly reconnecting them to the broader EA Sports video game portfolio.
PLAYBOY
WEST COAST CUSTOMS
FRIENDSWITHYOU
M.I.A.
BRAND Clients
SUPERPLASTIC
SAPIENT NITRO CHINA
ARTIST CLIENTS
ALL SMILESSS - Waheed zai
WHISBE
ERIC ANDRE
E-40
IMAX
HTC VIVE
JEN STARK
enrique cabrera
ALEX GREY | Allyson grey
EA SPORTS
LEGO
VEXX
illangelo
RUBEN ROJAS
LOS ANGELES TIMES
“In ApriL, DIL partnered with rapper M.I.A. to auction off a digital collectible called the Kizhi Coyn, which was a repeating graphic image with audio attached, at a fundraiser for the victims of the volcanic eruption earlier this year on the Caribbean island of St. Vincent. Leonares said the auction raised more than $254,000.”
PLAYBOY.COM