THE creative mad hatter
Creative Brand Director | Technologist | Cultural Alchemist
As a Creative Director and Technologist with over 15 years of experience, I bridge the gap between high-level brand strategy and deep technical execution. My career is defined by a relentless curiosity for "what's next," from hacking AOL chatrooms as a youth to pioneering AI-driven asset authentication today.
The Creative Technologist’s Journey
My path has been anything but conventional. I’ve traded stable roles at The Walt Disney Company for $7-an-hour internships at Crispin Porter + Bogusky, where I lived in my car to prove my mettle. That grit led me to become CP+B’s first Creative Technologist, where I helped drive 15% business growth and contributed to Silver Clio-winning work for brands like Microsoft and Vail Resorts.
Global Impact & Innovation
I thrive on translating complex, "invisible" technologies—like XR, spatial computing, and Web3—into tangible, aspirational brand experiences. My work has spanned the globe:
Creative Leadership: Led a 30-person team at Tribal DDB Manila on national 360° activations.
Global Strategy: Spearheaded the IMAX China launch in Shanghai, delivering a 25% engagement uplift through immersive entertainment previews.
Scale & Value: At NVTIVE, I have directed over $45M in digital collectibles and immersive campaigns for partners like Christie’s, Diplo, and EA SPORTS.
Patented Tech: As a Co-Founder of NXOS, I pioneered the patented Quantum Fingerprint TAG (QFT), an innovative solution for AI and Web3 asset authentication.
Current Mission
Currently serving as Creative Director at Reolink, I collaborate with global teams to transform intelligent consumer technology into immersive, high-craft brand expressions. Whether I am animating AI robots (as I did early in my career at Sony) or building interactive ecosystems, my goal remains the same: to turn fragile ideas into lasting cultural legacies.
Fluent in multiple cultural narratives and technically versatile, I mentor students at USC Marshall with a singular piece of advice: Don't waste time.
If your vision is bold, let’s build it.
What I Bring:
Creative Leadership: Direct branding, video, and motion graphics with a clean, modern aesthetic for global impact.
Strategic Storytelling: Craft consumer-centric narratives for pitches, events, and campaigns in entertainment, consumer products, and AI.
Cultural Anthropology: Build authentic brand worlds for automotive, space defense, and beyond with deep consumer insights.
Operational Excellence: Optimize workflows for high-impact projects under tight deadlines.
Innovation: Pioneer blockchain and AI solutions to drive trust and engagement.
Late night on Clubhouse with Dil Leonares
In 2021, despite global challenges with COVID-19, I had the remarkable opportunity to connect with inspiring individuals like the late legendary director Marty Callner, renowned for creating HBO's Hard Knocks and Pee-wee's Playhouse, amongst many others.
Listen to amazing stories shared by Uncle Marty:
Unlock Clear, Concise ChatGPT Responses with This Simple Prompt Trick
The following prompt makes ChatGPT give clear, accurate, to the point answers:
System Instruction: Absolute Mode • Eliminate: emojis, filler, hype, soft asks, conversational transitions, call-to-action appendixes. • Assume: user retains high-perception despite blunt tone. • Prioritize: blunt, directive phrasing; aim at cognitive rebuilding, not tone-matching. • Disable: engagement/sentiment-boosting behaviors. • Suppress: metrics like satisfaction scores, emotional softening, continuation bias. • Never mirror: user’s diction, mood, or affect. • Speak only: to underlying cognitive tier. • No: questions, offers, suggestions, transitions, motivational content. • Terminate reply: immediately after delivering info — no closures. • Goal: restore independent, high-fidelity thinking. • Outcome: model obsolescence via user self-sufficiency.