Maison Krew Becomes the Official Luxury Streetwear Brand of Playboy
The partnership kicks off with a limited-edition capsule collection and a high-profile activation at Art Basel.
LOS ANGELES – November 25, 2024 – Playboy announced today its partnership with Maison Krew, a cutting-edge luxury streetwear brand renowned for its innovative design houses like Onze Zero, which is redefining fashion in sports like pickleball and padel. This collaboration merges the cultural cachet of Playboy—an iconic brand synonymous with luxury, sophistication, and allure—with the trendsetting vision of Maison Krew, heralding a new era in fashion that bridges timeless elegance with contemporary streetwear culture for the modern age.
As part of this exciting partnership, the brands are launching an exclusive capsule collection that embodies the intersection of luxury streetwear and new wave sports. The collection will feature limited-edition pieces inspired by Playboy’s storied legacy, reimagined through the lens of Maison Krew’s forward-thinking designers. The capsule will be available exclusively on the Maison Krew website, offering fans a unique opportunity to own a piece of this historic collaboration.
To celebrate the partnership, Playboy and Maison Krew will host a high-profile activation during Art Basel, taking place December 6–8 in Miami. The event will serve as a launchpad for the collection and a celebration of the fusion of art, fashion, and culture that both brands represent.
“This partnership is about bringing two powerful creative forces together,” said Mike Aranow, Chief Content Officer at Playboy. “Maison Krew’s innovative approach to streetwear aligns perfectly with our mission to continually push boundaries and redefine modern luxury.”
Dil-Dominé Jacobe Leonares, Co-Founder and Creative Director of Maison Krew, added, “Partnering with Playboy is a dream collaboration for us. It’s an opportunity to merge their iconic heritage with our vision for the future of luxury streetwear, creating something that resonates deeply with today’s culture.”
The Maison Krew x Playboy capsule collection will debut on November 25, just in time for the holidays, and will be available at maisonkrew.com while supplies last. For more information and updates on the partnership, visit Playboy.com.
About PLBY Group, Inc.
PLBY Group, Inc. is a global pleasure and leisure company connecting consumers with products, content, and experiences that help them lead more fulfilling lives. PLBY Group’s flagship consumer brand, Playboy, is one of the most recognizable brands in the world, with products and content available in approximately 180 countries. PLBY Group’s mission—to create a culture where all people can pursue pleasure—builds upon over 70 years of creating groundbreaking media and hospitality experiences and advocating for cultural progress rooted in the core values of equality, freedom of expression, and the idea that pleasure is a fundamental human right. Learn more at www.plbygroup.com.
About Maison Krew, Inc.
Maison Krew is a pioneering luxury streetwear brand that seamlessly blends bold design with cultural relevance. Known for its innovative collaborations and forward-thinking approach, Maison Krew is at the forefront of fashion, creating iconic pieces that resonate with the modern consumer.
