Hello, I’m DIl LEONARES

Creative Director | TECHNOLOGIST | Brand Strategist - Crafting Consumer-Driven Brand Worlds with Cultural Anthropology

Created using Runway AI video, stock footage, Sketch graphics, Eleven Labs AI voice-over, ChatGPT script, and Adobe Premiere Pro editing.

MADE by DIL

I'm Dil Leonares, a Creative Director, Technologist, and Brand Strategist with over 15 years of experience shaping innovative consumer products, immersive themed entertainment, and cutting-edge brand strategies. From pioneering luxury sportswear with Maison Krew to driving $45M+ in digital collectibles at NVTIVE, I blend cultural insights with forward-thinking design. At the forefront of emerging technologies, I leverage AI, LLMs, AR/XR, and experiential tools to empower creatives and expand their toolsets. Let’s redefine the future—connect with me today.

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Manifesto: Ignite the Culture, Build the Movement

We stand at the edge of a new era, where consumer products, themed entertainment, and brand strategy aren’t just industries—they’re the heartbeat of culture. I believe in tearing down the old playbook and building from the streets up. Trending consumer products—sustainable streetwear, tech-fueled lifestyle gear—must pulse with the raw energy of the people, turning products into symbols of identity. Themed entertainment becomes our playground: gritty, immersive hubs where stories collide with real-time vibes, turning passive spaces into living narratives. Brand strategy? It’s no longer top-down—it’s a co-created revolution, born from grassroots insights and fearless innovation, shaping trends before they even take hold.

I’ve lived this vision. From crafting luxury sportswear that fuses fashion with function to curating $45M+ in digital collectibles that unite artists and communities, I’ve seen how authenticity moves the needle. My roots in Disney’s magic and IMAX’s grandeur taught me the power of immersive worlds; my ventures in Web3 and AI show the future of trust and connection. This isn’t about corporations—it’s about people, their stories, their hustle.

The future demands courage. It calls for brands that don’t just sell but inspire, for experiences that don’t just entertain but transform. I’m here to lead that charge—igniting cultures, building movements, and inviting you to join.

Let’s break the mold, together.

My Projects

Maison Krew

At Maison Krew, our mission is to redefine luxury streetwear by seamlessly blending innovation, craftsmanship, and culture. We strive to create a sanctuary for individuals who seek the finest in quality, style, and community, where each piece tells a story of creativity, authenticity, and self-expression.
NXOS AI

At NXOS, our mission has evolved beyond e-commerce to focus on bringing trust back into the AI landscape. By leveraging my patent-pending QFT)as a pioneering IP protection technology, we are addressing the growing challenges of AI-generated content authenticity, data security, and intellectual property verification.
NVTIVE

NVTIVE (native innovation) stands as a venture studio with a sharp focus on shaping consumer experiences across various domains, including themed entertainment, ad technology, spatial computing, augmented reality, virtual reality, mixed reality, AI/LLM, web3, and blockchain.
1984 GOLF

1984 Golf reimagines the timeless pursuit of the perfect swing through its pioneering tech-enabled streetwear, fusing luxury fabrics, cutting-edge innovation, and cultural flair to bridge the fairway and the urban sprawl.
VCCESS

VCCESS revolutionizes the web3 landscape as an ultimate superapp and digital wallet, fusing metaverse-as-a-service with experiential commerce to empower users in bridging digital creativity and physical realities.
Saints Belly x Sinners Wings

Saints Belly x Sinners Wings embodies the bold fusion of Filipino-American culinary traditions in a vibrant smokehouse fast-casual haven, where Southern-style smoked BBQ meets the zesty, umami-packed flavors of the Philippines.
Onze Zero Athletics

Onze Zero Athletics redefines the pickleball arena by fusing streetwear flair with cutting-edge performance gear—including premium paddles, balls, and apparel—empowering players to rise and reign with bold style and unmatched precision in every rally.
Amboy Candle

Amboy Candle ignites a sensory revolution with its eco-luxury coconut-apricot wax candles evoking nostalgic coastal sunsets and whispered urban secrets, meticulously crafted with austronesian scents like Ube, Thai Ice Tea, and Match, we developed Amboy using Generative AI tools.
Localé Supply Co.

Localé Supply Co. elevates everyday rituals with its small-batch roasted specialty coffees sourced and handcrafted in Houston, TX, blending bold, feel-good flavors into a wholesome lineup that harmoniously pairs with their artisanal candles, loose-leaf teas, and vibrant microgreens for a symphony of mindful indulgence.

NOLAN BUSHNELL - Founder, Atari & Chuck E. Cheese

“The future of technology is going to be equally driven by seamlessness and security. Both are problems right now and both can be addressed by blockchain technology. I believe Dil is at the center of attacking both of those issues.”

M.K. Haley - 25+ years at Imagineering | Blooloop Top 50 Theme Park Influencer

“Dil has a wealth of diverse creative experiences across media, fashion, design, and more. This bottomless pot of experiences really enhances his contributions to any creative endeavor.”

FWSIM Pyromusical: WDW - You Are The Magic

I crafted a pyromusical using FW Sim, a firework simulation software, integrating Google Maps for a detailed 3D layout. I imported the “You Are The Magic” soundtrack and strategically placed launch sites, synchronizing the fireworks' timing with key musical cues in the track.

LEGO® Brickhead AR GLyPH

We aimed to enable LEGO® consumers to bring their toys into the real world by creating digital twins of their favorite sets, projected via augmented reality. Using the same 3D models as the physical products, we integrated them into our Glyph environment with ARKit for seamless AR experiences.

EA SPORTS - RYVL CONCEPT

Legendary video game developer Vince Zampella and EA Sports enlisted me to devise a creative strategy for introducing digital collectibles, guiding fans into an engaging secondary screen experience beyond their games while seamlessly reconnecting them to the broader EA Sports video game portfolio.