Co-Founder, UNDFTD

Eddie Cruz is an American entrepreneur best known for his retail venture Undefeated. He has worked under other influencers including James Jebbia and Sean Stussy. He has also collaborated with brands such as Nike, adidas, Alpha Industries, Anti Social Social Club, and Bape.

Founder, SSUR / Designer

SSUR was founded in 1988 by visionary artist Ruslan Karablin, a creative force born in Soviet Era Odessa, Ukraine. Raised amidst the kaleidoscopic energy of Brooklyn's Coney Island, Ruslan etched his mark on New York City's Downtown art scene, laying the cornerstone for what would become a legendary brand.

Founder, Buscemi Lusso

An American fashion designer known for his work at Oliver Peoples, co-founding Gourmet, and his eponymous brand Buscemi. Jon Buscemi is a cousin of the famous actor Steve Buscemi.

Founder, Malbon Golf / Malbon

In the pre-internet era, Malbon started his own quarterly, handmade book titled Frank151, which was curated by his extensive circle of famous rappers, skaters and artist friends. Post-Frank, Malbon found his way back to golf, opening Malbon Golf in the epicenter of Los Angeles' streetwear district.

Restauranteur, Uncle Paulies

Los Angeles restaurateur Paul James takes us behind the scenes at his iconic deli, Uncle Paulie's. He shares the love of his hometown deli that inspired him to open the first Uncle Paulie's, what surprised him most about becoming a restaurateur, and how Zitti helps him run his back office as well as he runs his kitchen.

Renowned Fashion Consultant

An American fashion consultant who has worked with Barneys New York, Bergdorf Goodman and Neiman Marcus chain stores, as well as Calvin Klein, Polo Ralph Lauren and Thom Browne. He is best known for his street style.

Professional Skater / HBO’s How To Make It In America

A familiar face in the NYC skateboard scene from a young age, Javier is back in the spotlight with his role as legendary NYC skater, Wilfredo Gomez on HBO’s How to Make It in America. Javier got his start in the acting industry by being cast in the gritty classic film, Kids. After a few minor commercial roles, he relocated to California in hopes to take his skateboarding career to the next level. His sponsors folded, which led to him taking a gig at Supreme LA.

Founder, OJAS

While studying audio engineering as a university student, Devon Turnbull began using the creative pen name Ojas across a variety of disciplines including graffiti, graphic design, music, and clothing design. Today, as his primary focus, Ojas builds custom Hi-Fi speakers for a discerning group of collectors including well-known audiophiles, art collectors, iconic fashion brands, hotels, and celebrity homes.

Renowned Popculture Artist

An American painter, sculptor and filmmaker. He is the son of Greek immigrants from the Laconia region in Greece. Seremetis is highly influenced by comic book art, animation cartoons, graffiti art of the 1980s, Greek mythology and contemporary masters.

Co-Founder, UNDFTD

As a kid, James Bond spent time in his father’s Philadelphia sneaker store, Kicks ‘N Lids. As an adult, he influences sneaker culture worldwide with Undefeated, a small chain of boutiques specializing in limited-edition trainers. Along with partner Eddie Cruz, who owns the L.A. outposts of Stüssy and Union, Bond collaborates with athletes and manufacturers (Adidas, Converse, Reebok) to create small batches of shoes so coveted, lines of fans form outside his stores waiting for their arrival.

Founder, UNION

The owner of Union Los Angeles, perhaps one of the most important and highly respected boutiques that caters to streetwear fashion, footwear, accessories and lifestyle. The Union brand has been around for decades, opening its doors initially in SoHo, NYC in 1989 before even the big brands like Supreme, BAPE, and NEIGHBORHOOD were even conceptualized.