Hello, I’m DIl LEONARES

GLobal Creative Director + Brand Strategist

Brand Strategy & Creative Partnerships for Entertainment, Consumer & Media Brands — Ex-Disney, IMAX, Sony

MADE by DIL

I'm Dil Leonares, a Creative Director, Brand Strategist, and Technologist with 15+ years building brand worlds and creative partnerships across entertainment, consumer products, and emerging technology.

I started inside some of the biggest names in entertainment and media — The Walt Disney Company, IMAX, and Sony Pictures Entertainment — where I learned how brand standards, guest experience, and franchise IP protection work at scale, including direct exposure to Disney Research and Imagineering's work on guest technology. From there I moved through award-winning agencies before founding NVTIVE, a venture studio where I've spent over a decade developing brand-artist-IP partnerships that have generated more than $45M in commerce impact, working directly with artists and brands including M.I.A., Chuck D, Diplo, Superplastic, IMAX, Meta, HTC Vive, and EA Sports.

Most recently, I've expanded my storytelling into long-form narrative with my debut novel Broken Blvd., launching July 15, 2026. The book weaves immersive world-building and cultural commentary with the same blend of brand insight, emerging tech, and human experience that drives my creative work.

At the forefront of emerging technology, I leverage AI, LLMs, AR/XR, spatial computing, and rapid prototyping to turn bold ideas into living, playable experiences — and I bring the same rigor to pitching that vision to senior executives and clients as I do to building it with my team.

Let's build something that connects brand, culture, and technology — connect with me today.

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Recent project:
Sail echo™

SAIL ECHO (Seafarer Artificial Intelligence Link) is the AI layer that gives every captain — from weekend sailor to superyacht owner — a unified, real-time picture of everything above, on, and below the water, and connects every boat into a shared safety network no single sensor company has built.

Manifesto: Ignite the Culture, Build the Movement

Before any of this, I spent my early career inside Disney, IMAX, and Sony Pictures, learning how the biggest entertainment brands in the world protect their IP and earn their audience's trust at scale. Everything I've built since — NVTIVE, NXOS, and the projects below — comes from applying that discipline to new frontiers.

We stand at the edge of a new era, where consumer products, themed entertainment, interactive gaming, and brand strategy aren’t just industries—they’re the heartbeat of culture. I believe in tearing down the old playbook and building hybrid experiences from the streets up. Themed entertainment becomes our playground: immersive hubs where stories collide with real-time gameplay and vibes, turning passive spaces into living narratives. Interactive experiences must pulse with the raw energy of the people—prototyping bold ideas in Figma and Miro, iterating across art, narrative, and gameplay disciplines, and bridging physical and digital worlds seamlessly to create moments that feel alive.

Brand and creative strategy? It’s no longer top-down—it’s a co-created revolution, born from grassroots insights, stakeholder consensus, and fearless innovation that shapes the next generation of gaming before trends even emerge.

I’ve lived this vision. From crafting luxury sportswear that fuses fashion with function to curating $45M+ in digital collectibles that unite artists and communities and extend gameplay to secondary screens, to building AR prototypes that turn physical toys into real-world digital twins—I’ve bridged the physical and digital worlds with strong impact. My roots in immersive worlds and IMAX’s grandeur taught me the power of storytelling; my ventures in Web3 and AI show the future of trust and connection. This isn’t about corporations—it’s about people, their stories, their hustle.

The future demands courage. It calls for creative leaders who don’t just entertain but transform—championing experiences that don’t just sell but ignite living, playable worlds. I’m here to lead that charge—rallying teams, igniting cultures, and inviting the world to join.

Let’s break the mold and build the next chapter together.

My Projects

Maison Krew

At Maison Krew, our mission is to redefine luxury streetwear by seamlessly blending innovation, craftsmanship, and culture. We strive to create a sanctuary for individuals who seek the finest in quality, style, and community, where each piece tells a story of creativity, authenticity, and self-expression.
NXOS AI

At NXOS, our mission has evolved beyond e-commerce to focus on bringing trust back into the AI landscape. By leveraging my patent-pending QFT as a pioneering IP protection technology, we are addressing the growing challenges of AI-generated content authenticity, data security, and intellectual property verification.
NVTIVE

NVTIVE (native innovation) stands as a venture studio with a sharp focus on shaping consumer experiences across various domains, including themed entertainment, ad technology, spatial computing, augmented reality, virtual reality, mixed reality, AI/LLM, web3, and blockchain.
1984 GOLF

1984 Golf reimagines the timeless pursuit of the perfect swing through its pioneering tech-enabled streetwear, fusing luxury fabrics, cutting-edge innovation, and cultural flair to bridge the fairway and the urban sprawl.
VCCESS

VCCESS revolutionizes the web3 landscape as an ultimate superapp and digital wallet, fusing metaverse-as-a-service with experiential commerce to empower users in bridging digital creativity and physical realities.
Saints Belly x Sinners Wings

Saints Belly x Sinners Wings embodies the bold fusion of Filipino-American culinary traditions in a vibrant smokehouse fast-casual haven, where Southern-style smoked BBQ meets the zesty, umami-packed flavors of the Philippines.
Onze Zero Athletics

Onze Zero Athletics redefines the pickleball arena by fusing streetwear flair with cutting-edge performance gear—including premium paddles, balls, and apparel—empowering players to rise and reign with bold style and unmatched precision in every rally.
Amboy Candle

Amboy Candle ignites a sensory revolution with its eco-luxury coconut-apricot wax candles evoking nostalgic coastal sunsets and whispered urban secrets, meticulously crafted with austronesian scents like Ube, Thai Ice Tea, and Matcha, we developed Amboy using Generative AI tools.
Localé Supply Co.

Localé Supply Co. elevates everyday rituals with its small-batch roasted specialty coffees sourced and handcrafted in Houston, TX, blending bold, feel-good flavors into a wholesome lineup that harmoniously pairs with their artisanal candles, loose-leaf teas, and vibrant microgreens for a symphony of mindful indulgence.

NOLAN BUSHNELL - Founder, Atari & Chuck E. Cheese

“The future of technology is going to be equally driven by seamlessness and security. Both are problems right now and both can be addressed by blockchain technology. I believe Dil is at the center of attacking both of those issues.”

M.K. Haley - 25+ years at Imagineering | Blooloop Top 50 Theme Park Influencer

“Dil has a wealth of diverse creative experiences across media, fashion, design, and more. This bottomless pot of experiences really enhances his contributions to any creative endeavor.”

FWSIM Pyromusical: WDW - You Are The Magic

I crafted a pyromusical using FW Sim, a firework simulation software, integrating Google Maps for a detailed 3D layout. I imported the “You Are The Magic” soundtrack and strategically placed launch sites, synchronizing the fireworks' timing with key musical cues in the track.

LEGO Brickhead AR GLyPH

We aimed to enable LEGO consumers to bring their toys into the real world by creating digital twins of their favorite sets, projected via augmented reality. Using the same 3D models as the physical products, we integrated them into our Glyph environment with ARKit for seamless AR experiences.

EA SPORTS - RYVL CONCEPT

Legendary video game developer Vince Zampella and EA Sports enlisted me to devise a creative strategy for introducing digital collectibles, guiding fans into an engaging secondary screen experience beyond their games while seamlessly reconnecting them to the broader EA Sports video game portfolio.

VCCESS - QF-TAG AI Authenticity

The VCCESS QF-TAG AI-Authenticity Tag Scanner, powered by NXOS AI is a groundbreaking device that merges blockchain technology with AI-driven verification, using proprietary Quantum Fingerprint (QF) tech to scan embedded tags on luxury goods, collectibles, and products for instant authentication of origin and provenance via a secure digital identity. Through a user-friendly smartphone interface employing computer vision and cryptographic hashing, it delivers real-time reports on item history, ownership, and value with near-perfect accuracy, empowering everyday consumers to navigate Web3 marketplaces and metaverses confidently while bypassing crypto volatility and fostering trust among brands, creators, and collectors.

Broken Blvd.

Debut Novel by Dil-Domine Leonares

In the neon underbelly of a city that never sleeps, six strangers collide on a boulevard of broken dreams — where ambition, betrayal, love, and survival blur into one dangerous night.

Raw, cinematic, and unflinchingly honest, Broken Blvd. is a gripping story of identity, resilience, and the blurred lines between who we are and who we pretend to be. From the rain-slicked streets to the glittering illusions of fame, this debut explores the cost of chasing light in the shadows.

Launching July 15, 2026 in Paperback and Hardcover.

Pre-orders are now live for Amazon Kindle.

Welcome to the boulevard.

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